Jarrett Bay Offshore by Grundéns Collaboration Debuts at Fort Lauderdale International Boat Show
Jarrett Bay Boatworks & Grundéns are bringing the legendary heritage of craftsmanship for their offshore brands together to craft the future of offshore performance gear. To help develop the new product, Grundéns will be outfitting some of Jarrett Bay’s most active offshore crews in 2018 to ensure Jarrett Bay Offshore by Grundéns (JBG) products take current materials, functionality & concepts to the next level. Exclusive offers for attendees at the Fort Lauderdale International Boat Show (FLIBS) include the chance to score a “Fish Jarrett Bay…Wear Grundéns” iconic t-shirt, which is available on a first-come, first-serve basis at Grundéns’ FLIBS Boating Accessories Booth #180-182 & Jarrett Bay’s C-Dock Space 313 display.
“When you look at the similarity of Grundéns & Jarrett Bay’s backgrounds, and how we both have evolved to become global brands by staying true to our roots of creating quality products for people as equally passionate about fishing as we are, it was a natural pairing for our two companies to embark on this partnership together,” commented Jarrett Bay Founder & President Randy Ramsey. “I’m excited about the opportunities that the Jarrett Bay Offshore by Grundéns collaboration will bring for our companies to revolutionize the performance gear merchandise sector.”
Grundéns General Manager, Mat Jackson explains, “With almost 100 years of producing top quality apparel for commercial fishermen around the world, Grundéns is excited to work closely with Jarrett Bay and their offshore teams. Developing clothing to meet the needs of serious sport fishing anglers around the world, that must rely on their gear to perform at their best, and produce results. This partnership represents a great opportunity to work with a like-minded brand like Jarrett Bay Boatworks, that shares our values of putting quality and function first”.
While the Jarrett Bay Offshore by Grundéns products are under development, offshore enthusiasts the world over can enjoy being a part of the process and providing their own feedback through a social & digital marketing campaign planned to showcase the JBG outfitted teams in action throughout 2018. Be on the lookout at your favorite outdoor apparel show for the future of offshore performance gear, shaped by tradition.
